OMM vs GAP (5/18/12)

GAP Should Learn from JCP Mistakes

This is the actual Ad!

Sales have dramatically dropped since JC Penney's showed their "bold new marketing strategy" included pushing a lesbian spokesperson and same-sex couples in their advertising. JC Penney's current marketing plan has done incalculable amounts of damage to this once family-friendly store. If they would quit pushing a deviant and unhealthy lifestyle and focus on product quality and value along with excellent customer service, their bottom line would be not be struggling.

Hopefully JC Penney's (and other retailers) will listen to their long time customers now as JCP is reporting a bigger-than-expected loss and plummeting profits in the first quarter. The retailer lost $163 million in the quarter ending April 28. Numbers do not lie.

Companies should learn from others' mistakes. Retailers need to choose morality or remain neutral. Otherwise, their bottom dollar will suffer.

Speaking of companies who are choosing to be politically correct instead of focusing on selling clothes; GAP is also guilty. In Los Angeles, CA, GAP has a billboard located downtown that reads: "GAP- BE BRIGHT- BE ONE" with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. "BE ONE" is in large letters which emphasizes the same-sex relationship.

GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.

Christians should urge for the removal of GAP's offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the "Be One" ad campaign elsewhere including store-front posters, its website, and in print magazine ads.

TAKE ACTION

GAP Inc. Brands approved this type of ad in public areas where families and children are sure to see it. Please send your email to GAP now and let them know you are offended by their disrespect for family values and common decency.

 Sincerely,

Monica Cole, Director
OneMillionMoms.com

American Family Association & One Million Moms boycott Home Depot (5/10/12)

Important information about the boycott of Home Depot

Help us reach the goal of 250,000 new pledges

On Thursday, May 17 (next week), the American Family Association will attend the Home Depot annual shareholder meeting in Atlanta, Georgia.

AFA representatives will speak directly to Chairman Blake, the board of directors and shareholders, challenging the company to simply remain neutral when it comes to promoting the homosexual agenda and same-sex marriage.

Last year, AFA delivered 474,161 boycott pledges to Home Depot. Help us reach our goal of delivering an additional 250,000 next week!

Add your signature to the boycott pledge now!

Many shareholders believe the company should not sponsor and participate in homosexual activities that promote same-sex marriage. As a result, shareholders have asked AFA to attend and speak at the meeting.

TAKE ACTION
1. If you haven't already, sign the boycott pledge at www.BoycottTheHomeDepot.com!
2. Pray that our message to Chairman Blake, the board of directors and the shareholders will be received with genuine consideration.
3. FORWARD THIS EMAIL TO YOUR FAMILY AND FRIENDS.

Sincerely,

Monica Cole, Director
OneMillionMoms.com

P.S. Note: When you sign the boycott pledge, you will automatically receive future updates on the boycott, along with alerts on other important issues from AFA. However, if you do not wish to receive future alerts, unsubscribing from the AFA Action Alert is quick and simple. We respect your privacy.