Liquid-Plumr presents two sexy plumbers in their new commercial. The Clorox Company introduces the Liquid-Plumr Double Impact Snake and Gel System in this ad which is full of sexual innuendos as well. They are attempting to use sex to sell a product to unclog drains.
The commercial starts off with a woman in a supermarket daydreaming about what this new Liquid-Plumr product has to offer. She says, "Double impact," twice as she reads the bottle. In her dream she is at home and answers the door to find a sexy plumber. The plumber is nice looking with huge biceps and a tight shirt. He says, "I'm here to snake your drain." She says come on in and he walks upstairs. The doorbell rings again and it is a second sexy plumber. He says, "I'm here to flush your pipe." She answers with an okay and while he walks on upstairs she lets out a squeal and moan while letting down her hair. Then she wakes up to reality to find the two men in the supermarket. She flirts by giving sexy eyes to the one man in the deli slicing meat and the other in produce holding two melons. These two men are the same as in her dream. It may be coincidence, but the man in produce is standing beside cucumbers with a price sign behind him reading 69 cents.
The new Liquid-Plumr ad is offensive and completely inappropriate for television.
Please send Liquid-Plumr (The Clorox Company) an email letter urging they pull this offensive commercial immediately and go back to their more responsible advertisement methods.
Monica Cole, Director