Messaging Gap

As always OMM is asking their members to bombard their target (in this case, "The GAP") with a pre-written email in an effort to force them in to backing down. And, as always, I have taken a few moments to email them with my message of support and thanks! Below you'll find both versions - OMM's and mine - as well as contact information for The GAP so that you can send your own.

Here is the message OMM members are sending in mass:

As a parent and a member of OneMillionMoms.com, I am highly offended by your company's disrespect for the millions of parents whose children will be exposed to your latest "Be One" GAP billboard ad. Selling clothes has nothing to do with a person's sexual orientation. In attempting to be politically correct, you are offending a huge majority of your customers.

GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, my family's business as a result. I will not be able to support your corporation until you decide to remain neutral in the culture war. I implore you to consider how your immoral actions affect the youth of our nation.

Please order the removal of your offensive billboard in Los Angeles and any other city it is located. Also cancel any plans to use your "Be One" ad campaign elsewhere including store front posters, your website, and in print magazine ads.

I look forward to hearing from you regarding my concerns.

And here is my version. Feel free to simply copy and paste this version if you don't want to write your own, don't worry, I won't sue for copy-write! (LOL)...  

As an ongoing customer of your corporation I wanted to express my delight at your newest ad. I find the "Be One" ad to be a beautiful addition to your advertising and hope to see more, similar ads in the future!

Your corporation is setting a wonderful example for both other companies and for society as a whole. As a mother I am proud to say my children are growing up in a world where people are finally free to express who they are without fear. Ads like yours are helping that reality along a little more every day.

I do, however, understand that there are less accepting groups and companies out there. And I would like to simply thank you for your willingness to take a stand on the side of equality and ask that you continue to do so. Please do not allow the negativity of these groups/companies to bully you in to removing this or future ads!

I look forward to hearing from you regarding my concerns.

I encourage all of you to send similar messages of support and thanks to The GAP in an effort to counter the bigoted OMM message. If you shop at ANY of "GAP" companies make a point to talk to management and tell them how you feel about this ad.

In the case you missed it, here's the actual ad!

 Please contact GAP Corp. and express your feelings of support!

Glenn Murphy, Chairman & CEO
GAP
Two Folsom Street
San Francisco, CA  94105

Primary Phone: 1-800-653-6289
Secondary Phone: 650-952-4400
Fax: 415-427-2553
E-Mail: Glenn Murphy, GAP at:  glenn_murphy@gap.com

OMM vs GAP (5/18/12)

GAP Should Learn from JCP Mistakes

This is the actual Ad!

Sales have dramatically dropped since JC Penney's showed their "bold new marketing strategy" included pushing a lesbian spokesperson and same-sex couples in their advertising. JC Penney's current marketing plan has done incalculable amounts of damage to this once family-friendly store. If they would quit pushing a deviant and unhealthy lifestyle and focus on product quality and value along with excellent customer service, their bottom line would be not be struggling.

Hopefully JC Penney's (and other retailers) will listen to their long time customers now as JCP is reporting a bigger-than-expected loss and plummeting profits in the first quarter. The retailer lost $163 million in the quarter ending April 28. Numbers do not lie.

Companies should learn from others' mistakes. Retailers need to choose morality or remain neutral. Otherwise, their bottom dollar will suffer.

Speaking of companies who are choosing to be politically correct instead of focusing on selling clothes; GAP is also guilty. In Los Angeles, CA, GAP has a billboard located downtown that reads: "GAP- BE BRIGHT- BE ONE" with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. "BE ONE" is in large letters which emphasizes the same-sex relationship.

GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.

Christians should urge for the removal of GAP's offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the "Be One" ad campaign elsewhere including store-front posters, its website, and in print magazine ads.

TAKE ACTION

GAP Inc. Brands approved this type of ad in public areas where families and children are sure to see it. Please send your email to GAP now and let them know you are offended by their disrespect for family values and common decency.

 Sincerely,

Monica Cole, Director
OneMillionMoms.com