This blog is about raising awareness about a Hate Group called One Million Moms. This is NOT a blog by One Million Moms! If you are posting here trying to contact them, they will not see it!
You WILL see their letters and posts here, as a way to make people aware of their agenda, NOT as a way to support their actions or beliefs!

Friday, May 18, 2012

OMM vs GAP (5/18/12)

GAP Should Learn from JCP Mistakes

This is the actual Ad!
Sales have dramatically dropped since JC Penney's showed their "bold new marketing strategy" included pushing a lesbian spokesperson and same-sex couples in their advertising. JC Penney's current marketing plan has done incalculable amounts of damage to this once family-friendly store. If they would quit pushing a deviant and unhealthy lifestyle and focus on product quality and value along with excellent customer service, their bottom line would be not be struggling.

Hopefully JC Penney's (and other retailers) will listen to their long time customers now as JCP is reporting a bigger-than-expected loss and plummeting profits in the first quarter. The retailer lost $163 million in the quarter ending April 28. Numbers do not lie.

Companies should learn from others' mistakes. Retailers need to choose morality or remain neutral. Otherwise, their bottom dollar will suffer.

Speaking of companies who are choosing to be politically correct instead of focusing on selling clothes; GAP is also guilty. In Los Angeles, CA, GAP has a billboard located downtown that reads: "GAP- BE BRIGHT- BE ONE" with two homosexual men pressed together under a shared t-shirt. They are hugging each other and facing the camera cheek-to-cheek. "BE ONE" is in large letters which emphasizes the same-sex relationship.

GAP Inc. Brands, including Old Navy, Banana Republic, Piperlime, and Athleta, does not deserve, nor will it get, money from conservative families across the country. Supporting GAP is not an option until they decide to remain neutral in the culture war. GAP needs to seriously consider how their immoral advertising affect the youth of our nation.

Christians should urge for the removal of GAP's offensive billboard in Los Angeles and any other city where it is located. GAP will also need to cancel any plans to use the "Be One" ad campaign elsewhere including store-front posters, its website, and in print magazine ads.


GAP Inc. Brands approved this type of ad in public areas where families and children are sure to see it. Please send your email to GAP now and let them know you are offended by their disrespect for family values and common decency.


Monica Cole, Director


  1. One Million Moms need to have someone who's passed seventh grade explain to them the concept of cause and effect. As the business section of any newspaper will tell you, J.C. Penney's sales slumped as a result of their new pricing policy, not their same-sex ads. Honestly, no-one but the Million Moms is offended by seeing reflected in an advertisement the same kinds of real people we see in real life every day. Why is it so incomprehensible to them that everyone is not like them? Some people are straight, some are hateful and judgmental, and some are gay. It's called diversity.

    1. I couldn't agree more! OMM is infamous for taking credit for things they have had NOTHING to do with - such as the Penny's new sales numbers. It's their way of showing their supporters that they are actually making a change. While I would love to scream from the rooftop "You people are idiots!" I don't because that would be an insult to idiots! All I can do is hope and pray their children grow up understanding that their parents views are neither normal or acceptable!

      Homosexuality, among other things, is simply a matter of life. If you don't like homosexuality - learn to ignore it, but you can't change it no matter how much you stand against it!

      As for me, I don't like uptight overly conservative bitches trying to cram their warped world view down my throat! Fortunately, THAT is something that CAN be stood up to and changed - unlike homosexuality! LOL!