OMM began contacting JC Penney after the store announced that comedian Ellen Degeneres would become the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of its customers are traditional families. As consumers, what we find tragic is a corporate office and customer service department that not only transfers customers to voicemail, but even hangs up on them rather than verses hearing their concerns.
It is absurd to think that a company would find treating customers in this fashion an acceptable behavior. Our members stated their concerns in a kind, professional manner. Insulting customers by ignoring us will not be tolerated. OMM members can shop elsewhere if JC Penney does not appreciate our business. Unless JC Penney decides to be neutral in the culture war and listen to customers in a considerate fashion, their brand transformation will be unsuccessful.
Degeneres is not a true representation of the type of families who shop at the retailer. The small percentage of customers they are attempting to satisfy will not offset their loss in sales by offending the majority.
Since JC Penney won't listen to us nationally, it is time we let them hear from us locally!
Since the corporate office doesn't consider your call important, please call your local store manager. Local managers can are more likely to listen to your concerns and pass them along to the corporate office.
Urge them to tell corporate that Ellen DeGeneres is a poor choice for spokesperson and should be replaced with someone who more represents your family values (please be polite when you call).
You can find the phone number of your local store here, or in your local phone directory.
Monica Cole, Director