One Million Mom's Past

I've noticed a HUGE amount of energy against OMM over the last month or so. Mostly since they have decided to target Pennys and Ellen. However, I wish I had started this blog way back when I got involved in 2009. I feel if there had been this much work to shut them down then, that they wouldn't be the issue they are now... And they wouldn't have had the ability to cause the damage they have over the past 3 years!

Here are SOME of the things they have listed on their website as "success" - AKA, times when their harassment tactics (thousands of emails & phone calls mostly) have forced companies to support their hate. intolerance and censorship... As you will see, the "Pennys Ellen" issue is just the most recent bigoted champagne in a LONG LINE of bigoted, intolerant and hate fueled champagnes!


Victory - 'PB Club' is History!The first television show of the fall season to be cancelled is "The Playboy Club" after OMM contacted sponsors! Lack of advertisers played a huge part for the shows cancellation after only three episodes. [Posted 10-5-11]

JC Penney pulls offensive commercialWithin hours of hearing from OneMillionMoms members, JC Penney announced they would no longer air a new commercial using sex to sell men's clothing. [Posted 9-28-11]

Finish Line Has Made a Wise Advertising DecisionFinish Line has taken immediate action! OMM received notification from their company within 24 hours of the launch of our email campaign. OMM has confirmed The Finish Line, Inc. has pulled their inappropriate ad from their website. [Posted 8-2-11]

Another One Bites the Dust! MTV Cancels "Skins"MTV announced there will not be a second season of "Skins" because of lack of advertisers! [Posted 6-29-11]

Chuck E. Cheese's - Committed to Clean, Wholesome Family ValuesChuck E. Cheese's has taken immediate action to ensure their ads no longer run during ABC Family Channel's "Pretty Little Liars" program in the future. This was a mistake made by the media company, and CEC appreciates OMM bringing this to their attention so they no longer fund the airing of this show or support its messages. [Posted 2-18-11]

Celtrixa Sheds MTV's "Skins"Celtrixa's EVP of Sales and Marketing and Chief Marketing Officer, Andy Siegel, has contacted their advertising agency and instructed them to stop purchasing ads on "Skins" immediately and not book any additional ads on "Skins." [Posted 2-1-11]

Dexatrim Max Promptly Removes Ads from MTV's "Skins"Dexatrim Max, owned by Chattem, has taken immediate steps to remove their advertising from the show "Skins" per Chattem's Consumer Affairs Manager, Dawn Simpson. [Posted 2-1-11]

Wrigley's heard you loud and clear! VP of Corp. Affairs for Wrigley, Andy Pharoah, stated they never intended to offend and they apologized for inadvertently having done so in this case. We can rest assured that Wrigley will not be using this phrase going forward and that they will be making appropriate changes to their Extra packaging. [Posted 11-18-10]

Claire's was Cooperative and Complimentary of OMM!Claire's has taken swift action to remove the razor blade jewelry line from their shelves! They appreciate our notes of concern and apologized. Claire's also appreciates the important work of OMM! [Posted 7-19-10]

Jiffy Lube agrees with Moms!Jiffy Lube has taken immediate action on your emails! OMM has spoken with Jiffy Lube President, Rick Altizer, and he agrees this racy, adult oriented ad is inappropriate and offensive. A franchisee did not follow Jiffy Lube's policies and procedures by having this ad approved by headquarters. Altizer's statement, "We did not approve of the advertising in question and have taken the appropriate steps to make sure that it is pulled from circulation immediately." [Posted 7-20-10]
Hanesbrands slams door on "GLEE"Hanesbrands Inc. has responded and they will no longer support the television program "GLEE." Their reply, "We do not have any further plans to run advertising in GLEE and we will take great care to ensure the rest of our advertising, as intended, is running in family-friendly programming." [Posted 4-27-10]

Boost Mobile sprinted to pull their inappropriate Mrs. Claus and Frosty ad
Andy Colley, director of corporate communications for Boost Mobile, contacted OMM. He said, “They have pulled the spot from all broadcast TV outlets. The ad is no longer airing on TV.” (posted 12-17-09)

Toys 'R' Us promptly pulls ad from "Two and a Half Men"
Kathleen Waugh, VP of Corporate Communications for Toys 'R' Us, contacted OMM and said from here on out they will no longer advertise during the program “Two and a Half Men.” They have contacted the network and said this will not happen again in the future (posted 11-17-09)

Dairy Queen supports families and pulls ad from "Secret Life of the American Teenager"
Dean Peters, Director of Communications and Public Relations of Dairy Queen, just contacted OMM and said they pulled their ad from "Secret Life" and no additional units have been purchased to advertise during this rotation. DQ has added "Secret Life" to their "Do Not Air List" and their "Restricted List." (posted 8-11-09)

TJ Maxx/Marshalls pulls ads from 'The Cougar'
Laura McDowell, Manager of Media Relations for TJX Company who owns TJ Maxx and Marshalls, said they have pulled their ad from "The Cougar" and will not be advertising on that show in the future. (posted 6-02-09)

Pier 1 throws TV Land's "The Cougar" overboard
Thank you for contacting Pier 1 Imports about your concerns in regard to our recent ad buy. Pier 1 Imports has reviewed the content of "The Cougar" and as a result, has no plans to advertise on this program in the future. (posted 5-20-09)

IHOP blacklists TV Land's "The Cougar"
Patrick Lenow, Director of Public Relations with IHOP said IHOP agrees with OneMillionMoms.com and they do not wish to be associated with "The Cougar." (posted 5-14-09)

 

CareerBuilder.com shovels "Dirt" under
As a result of your good actions, CareerBuilder.com no longer places ads on FX Network's "Dirt" program. 

 

Geico orders FX network to stop ads on "Dirt"
Geico says, "We have recently contacted the FX network and instructed them that our advertisements should no longer appear during this program.

 

General Mills responds to ABC's "Brothers & Sisters" ad
General Mills says their ad during the program was not approved by the company and run by local stations without their permission.

 

Arby's, 3M, Dairy Queen ads disappear from "Rescue Me"
Arby's and 3M ads have not appeared as sponsors of the FX network show, "Rescue Me" after hearing from thousands of OMM/OMD members.

 

 

T-Mobile president gets personally involved, thrashes FX network
T-Mobile president Robert Dotson said, "In addition to removing advertising from programs brought to our attention, effective immediately, we are pulling all advertising from the FX Channel pending further review of their programming.

 

"I have directed my marketing and advertising leads to conduct a deeper review of our advertising standards to ensure that our selections are consistent with the qualities of T-Mobile’s brand."

Combe, Inc. blocks ads on "Always Sunny" Combe, Inc. (Lectric Shave) spokesperson Carrie Barsuhn told OMM, "We are re-issuing traffic instruction for "It's Always Sunny in Philadelphia" to be blocked from our schedule. 

ConAgra darkens "Always Sunny" on FX network
According to ConAgra's Chris Kircher, "Just wanted to let you know that neither ConAgra Foods nor its brands has any plans to advertise on 'It's Always Sunny In Philadelphia' in the future."

Wagner orders ads off "Always Sunny" on FX network
They responded in part: "We agree that this show is not appropriate for Wagner and have instructed FX not to run our spot on this show in the future...Wagner is the type of company that does listen to our customers and we do appreciate their continued support. 

Chattem reinforces it's "No FX Network" advertising policy
After ads appeared on the FX Network, Chattem replied "I will make contact with the MSO either directly or via our Agency by end of day today and confirm with you that the blackout is being observed."

Schick abandons "The Bedford Diaries" on WB network According to Schick customer service, "We have stopped advertising on The Bedford Diaries and do not have any plans for future advertising." 

Dentyne drops lesbian kiss commerical Dentyne has edited its online ad showing a lesbian kiss.  The company said, "...since this particular web film ending became a distraction, we decided to revise it.

The WB network edits sex scenes from "The Bedford Diaries" The WB planned to air The Bedford Diaries, a show focusing on the sex lives of students in a New York college Human Behavior and Sexuality seminar.

As a result of your efforts, the WB network has now decided the show is too sexually explicit for television!

FCC fines CBS $3.6 million for "Without A Trace" scene The FCC has fined 111 CBS stations for airing a scene showing a teenage orgy on television when children were likely to be watching television.

Cadbury-Adams finally responds after 14 months! Cadbury-Adams tells OneMillionDads.com it has stopped airing an offensive Dentyne Gum commercial in which a young girls rips off her clothes and jumps on her boyfriend in front of her shocked parents.

NBC Network ends plans to air offensive segment NBC Network says it's plans to air a Brittney Spears segment on Will & Grace called "Crucifixins" not not take place after all.

NBC Network drops The Book of Daniel NBC lost millions of dollars in advertising and succumbed to poor ratings and public opposition to the Anti-Christian show.

Stores approve of "Merry Christmas" Lowe's, Sears, Walgreens, and other retailers say they will include the phrase "Merry Christmas" in future advertising.

Mary Kay drops plans to tie in with Desperate HousewivesAccording to Mary Kay's spokesperson, Shannon Summers: "We are going to revise our media mix that we are working on and we will not have Desperate Housewives in that mix."

Safeway cancels ad on Desperate HousewivesSafeway did not place sponsorship ads on the May 1 episode as planned. Your actions made the difference!

Liberty Mutual backs off plans to sponsor Desperate HousewivesLiberty Mutual had scheduled ads in sponsorship of "DH" on April 11 and 17. After hearing from OMM and OMD, the ads did not air.

Wrangler Jeans says spot on The Shield a FX network mistake."FX has vigorously apologized to Wrangler for the human error that occurred and has verified that no additional Wrangler commercials will run on that particular program - - which had been, and will continue to be, our intent." - Wrangler President Angelo Lagrega

Coca-Cola responds to ads on The Shield"We've researched our media purchases and discovered that we have advertised within this show in the past as a part of a generic cable television buy...This particular program isn't on our upcoming media schedule." (Ray Crockett, Coca-Cola Public Relations)

Sonic immediately dumps The ShieldWithout asking OneMillionMoms to take action, Sonic Drive-In responded by pulling their ad support from The Shield after a single email request from OMM Chairman Dr. Wildmon.

Four more companies have bad vibes about NBC's MediumSince the Jan. 10 episode, Bayer, Red Lobster, Reckitt (Airwick), and Allstate have not aired ads on Medium.

Intuit (makers of Turbo Tax) responds to NBC's MediumIntuit has contacted OMM and will not advertise during Medium in the future. Click Here to read their response.

Kohl's closes door on Desperate HousewivesKohl's wrote: "Thank you for contacting us regarding our television commercial airing in Desperate Housewives. Based on Kohl's program parameters, this program would not be part of our television buy. We appreciate having this brought to our attention."

Alberto Culver slams door on Desperate HousewivesAccording to Corporate Communications' Dan Stone, "We are not an ongoing sponsor of the show, nor do we have any future spots scheduled."

Sharpie scratched Life As We Know It off their list"[W]e have decided to cease airing our advertisements on the ABC Show 'Life As We Know It."

Chattem scratches Life As We Know ItChattem spokesperson Blair Ramey has informed OneMillionMoms their ads will no longer appear on the show.

Leapfrog sinks Desperate HousewivesAccording to Leapfrog, "LeapFrog is committed to aligning our brand values of families, children and education with our advertising and its placement. The company will not advertise on this show in the future."

Apology accepted?Terrell Owens and the Philadelphia Eagles organization have issued apologies for offending the public during Monday Night Football. For more information visit http://www.philadelphiaeagles.com.

McCormick and Lenscrafters drop Life As We Know ItCompany statements: "McCormick has taken steps to prevent any future advertising on this program." and "LensCrafters does not suport programs promoting teen sex and will not be advertising on future broadcasts of this show."

Papa John's slices ads from Life As We Know It"Papa John's International pulled all advertising from the Life As We Know It show through our national media buyers after the October 7 episode." Editor's Note: Papa John's actually aired ads on the October 14 episode, as well.

Radio Shack responds to Life As We Know ItPlease be advised we have been monitoring the content of the first few episodes of this new prime-time drama and requested that our advertising agency pull our commercials from the program.

McCormick labels Life As We Know It too salty"McCormick has taken steps to prevent any future advertising on this program. We value the support and opinions of our consumers and thank you for bringing the matter to our attention."

Kellogg's separates from Desperate Housewives"We have no ongoing commitment to advertise on this program, and currently have no plan to advertise on "Desperate Housewives" for the remainder of this year."

Hasbro orders ads off He's A LadyHasbro replied: "The placement of Hasbro commercials in the show 'He's a Lady' was done inadvertently by the agency that places advertising on our behalf. As soon as we learned of this oversight, we contacted the agency and requested they prevent this from occurring again."

Tyson Foods joins list of companies leaving Desperate HousewivesTyson replied, "We have concluded the program is not consistent with our core values, which focus on operating with integrity and trust in all we do."

Lowe's orders ads off Desperate HousewivesLowe's said, "Desperate Housewives does not meet Lowe's strict guidelines, and the company's advertising will no longer appear during the program."

SC Johnson backs out of sponsorship of TBS' He's A LadyAccording to SC Johnson's Therese Van Ryne, "We have assessed the show and we will not sponsor it."

Geico, Best Buy dumps ads from South Park on Comedy CentralAlthough Geico and Best Buy have not formally responsed to your concerns, our monitoring idicates they no longer sponsor South Park.

Footlocker drops South Park on Comedy CentralFootlocker has said, "Moving forward, we have requested that the South Park program not be included in our future advertising campaigns."

Finish Line dumps South Park on Comedy CentralFinish Line said, in part, "Finish Line does not agree with the content on this program and will try to keep our commercials from airing in this program."

Cellboost to no longer sponsor The Man Show on Comedy CentralCellboost has notified members of OneMillionMoms they have pulled ads from the show.

Nissan, Goodyear stop ads on The ShieldFollowing action by OneMillionMoms.com members, Nissan and Goodyear have not appeared for several weeks.

Castrol stops ads on The ShieldCastrol vice-president of marketing, Dave Fifield has informed OneMillionMoms they have pulled their advertising support from The Shield. In fact, Mr. Fifield told OMM they have stopped ads on the FX network completely!

Ocean Spray off Fox's WonderfallsOcean Spray writes OMM, in part, "Ocean Spray did not authorize the purchase of advertising time on that program. It was not on our approved programming list. We never had any intention of advertising on that program in the first place, nor do we have any intention of advertising on it in the future."

Urban Outfitters pulls 'Jesus Dress Up'According to spokesperson Meredith Boice, "Urban Outfitters will no longer carry this item. We will continue to sell the inventory on hand, but have decided not to reorder the item."

Nextel Pulls AdsNextel Communications Corporate Communications spokeswoman Audrey Schaefer has informed OneMillionMoms they will no longer sponsor NYPD Blue and The Shield. 

Dodge pulls sponsorship of "Lingerie Bowl" "I think it had become a distraction to what we want to do next year," said James Kenyon, a Chrysler Group spokesman.

All About Agenda - A Message from One Million Moms (Feb. 9, 2012)

If you haven't already heard, Ellen DeGeneres mentioned One Million Moms on her television show yesterday with a few hand-picked Facebook comments that supported her of course. Watch the video of her show to see how she validates all of OMM's concerns about the J.C. Penney decision. She starts with celebrating California's Prop 8 decision that came Tuesday, February 7, 2012, against traditional marriage, and then goes after OMM in a rant. For those who are not aware, Prop 8 bans same-sex marriage, but unfortunately the Appeals Court ruled earlier this week that it was unconstitutional. If something is legal it doesn't make it morally right. What it boils down to is agenda.

OMM appreciates your support for our agenda - standing up for Biblical values. As Christians we know God says homosexuality is a sin (Romans 1:26-27), like adultery, fornication, and other sexual sins. Ellen is attempting to indoctrinate our children. Please check out this blog written by Fox News contributor Sandy Rios. She covers this subject in great depth.

In today's culture when an individual stands up for what they believe in and someone disagrees with them then they are referred to as a hater when in reality it is OMM's opponents who are hating us. Tolerance does go both ways. Apparently, OMM must be doing something right because scripture says that we will be persecuted for our Biblical beliefs (Matthew 5:11). Our voice is being heard! The Word also says that Jesus told his disciples that they would be hated because He was hated first (John 15:18). OMM will remain strong because we are to be the salt and light.

OMM has hundreds of thousands of supporters joining together for what is right. Yes, OMM will have its critics, but remember Godly principles validate our stand. OMM is growing everyday and has gained new supporters over this past week. There is strength in numbers! It is our responsibility as parents to do everything in our power to protect our children from being misled and desensitized.

OMM plans to cover other issues in the near future, but we will not change our stance on Ellen becoming the new spokesperson for JC Penney. OMM will not back down or give in to pressure from the media. If you have not had a chance to contact JC Penney and ask them to remain neutral in the culture war then go to our website to Take Action.

My Response to OMM's Feb. 7th Letter

Yesterday I posted the latest email from One Million Mom's (read here) and I promised you my two cents! So here it is...

First, let me say that while I wasn't following OMM last year when they revolted against Kim Kardashian's Sketcher's Ad (watch below), I can say that I HIGHLY doubt this was a victory for them and more of a simple marketing switch - which companies do all the time... So while they are taking credit for the new commercial, it's worth noting that the one from last year has NOT been pulled from the air, in fact I saw it not to long ago. But screaming "Victory" allows them to feel important and as if their bullying is actually working to force companies in to doing what they want.

Watch The Kim Ad Here:

Now, let me talk for a moment about their "sadness" surrounding Komen and Penny's. It completely sickens me that ANY women's group would willingly and so happily crusade to defund a group like Planned Parenthood, which provides free and low cost health care to women and children (and yes, men too) who are in need of health care. OMM claims they are "Pro-Life" and therefore they will not support a group which provides abortions. However, anyone with enough sense to take a look at Planned Parenthood's records can see that 97% of their funding does NOT go to abortion services, but to basic health care needs of those who can not afford to get them elsewhere. OMM should be ashamed to call themselves Pro-Life, while working to deny innocent women and children basic health care, education and family planning services.

They go on spouting their religious scripture as if it gives them an excuse to hold beliefs allowing them to ignore the needs of others just to further their agenda... While the Christian faith does generally not support a Pro-Choice stance, it DOES support charity, as well as healthcare for the less fortunate. So to deny people those things, solely to refuse them access to abortion services really doesn't match what they say they are about. Now does it?

As for the Penny's issue, I am thankful to Penny's for ignoring them they way they have. Discrimination based on sexuality is no different than discrimination based on gender, religion or age... And I can guarantee that if they were being discriminated against for being women, or Christian, or moms or whatever, they would NOT be so supportive of such actions. So why support, or in this case, instigate, discrimination against someone else solely because of their sexuality?

Not to mention the simple fact that unless they TELL their children Ellen is gay, their kids will never know. I mean it's not like she has it tattooed on her head or anything. As parents it is up to them to decide what their children are and aren't exposed to. Seeing Ellen on a commercial is NOT "exposure" though. Of course, if you choose to explain to your children all the ins and outs of her relationships, that's your choice, but Penny's isn't the one doing it. Ellen is a woman, a celebrity and an all around good person. Penny's chose her because of THOSE reasons, not because of some "homosexual agenda" as OMM insists!

Einstin said "The world will not be destroyed by those who do evil, but by those who watch them without doing ANYTHING"  So here I am, saving the world! Stand up with me against OMM's Hate!

Letter from One Million Moms (Feb. 6, 2012)

Victory! Tremendous success on Skechers' Super Bowl Ad! Last year Skechers chose Kim Kardashian to star in their highly sexual ad where it appeared that she was sleeping with her trainer, or at the very least making out with him. She tells him that he is the best she ever had. Then she breaks up with him since she found something else to take his place. The ad was for their Shape-Ups toning shoes. Well, this year there was a dramatic improvement in their content after OMM contacted them. Skechers chose a pug to run in a dog race wearing tiny Skechers sneakers. Before crossing the finish line, the dog turns around and does the moonwalk to make its win. It was clean and cute and of course family-friendly - exactly what we asked of Skechers. This positive change has many groups claiming it was the #1 favorite ad of the night. Way to go Skechers and thanks for listening. Nice job moms! You are making a huge difference.

Update: Susan G. Komen for The Cure has had a disappointing change of heart concerning their decision on partnering with Planned Parenthood. OMM tries to thank organizations and companies when they make a huge decision such as breaking ties with Planned Parenthood. It was important that OMM weighed in with positive support, but unfortunately Komen's decision didn't stick. Komen has officially reversed their decision. After the backlash Komen received from pro-abortion activists for their original announcement, they have decided to continue funding Planned Parenthood after all. OMM is sick and greatly saddened that Komen gave in to pressure from the secular media. OMM knows we made the right choice by contacting Komen and have no regrets. It would be much harder to sleep at night if we had done nothing. So now we need to pray.

As Christians we don't give to organizations that promote the shedding of innocent blood. Proverbs 6:17 states that one of the seven things God hates are hands that shed innocent blood.

Many will make donations based on Komen's first decision so OMM wanted to warn our members that they did not hold true to their word (for very long). Some have asked for their donation back since they made it because of Komen's decision to cut off grants to Planned Parenthood. Komen doesn't have to give donations back since it is a gift with no strings attached, but they should since they were so wishy-washy on such an important announcement. It is not unheard of for an individual to request for their donation to be returned when a situation changes, especially concerning grant recipients, sponsor affiliates, and partnership status. Those individuals should tell Komen why they are asking for their donation back so they are able to give it to another cancer research organization instead.

JCP Status: JC Penney has not contacted OMM, but they made a statement to Yahoo! Shine stating, "JC Penney stands behind its partnership with Ellen DeGeneres." It is OMM's responsibility to inform our members so they are able to make educated decisions when shopping. OMM members say they rely on our updates. OMM has voiced our concern and JC Penney has made their decision so we will move on to other issues. OMM will not win every battle but will continue to stand up for what we believe is right.
Sincerely,

Monica Cole, Director
OneMillionMoms.com

Penny's Responds to Facebook Post

I am a fan of an awesome Facebook Page - 1 Million Moms Against One Million Moms.  The woman that runs this page went directly to the "One Million Moms" Facebook page and posted this:

The page numbers speak for themselves:

Ellen Degeneres: 2,141,350 likes

The Ellen DeGeneres Show: 6,768,292 likes

OMM's: 39,116 likes

And JC Penny's actually responded! Their response reads:  "Thank you Rita. We love having Ellen as our Spokesperson!"

How awesome is that? Seriously! 

Here's the whole thing!

One Million Moms Against JC Penny's Part 2 (Feb. 2, 2012)

OMM began contacting JC Penney after the store announced that comedian Ellen Degeneres would become the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of its customers are traditional families. As consumers, what we find tragic is a corporate office and customer service department that not only transfers customers to voicemail, but even hangs up on them rather than verses hearing their concerns.

It is absurd to think that a company would find treating customers in this fashion an acceptable behavior. Our members stated their concerns in a kind, professional manner. Insulting customers by ignoring us will not be tolerated. OMM members can shop elsewhere if JC Penney does not appreciate our business. Unless JC Penney decides to be neutral in the culture war and listen to customers in a considerate fashion, their brand transformation will be unsuccessful.

Degeneres is not a true representation of the type of families who shop at the retailer. The small percentage of customers they are attempting to satisfy will not offset their loss in sales by offending the majority.

Since JC Penney won't listen to us nationally, it is time we let them hear from us locally!

TAKE ACTION

Since the corporate office doesn't consider your call important, please call your local store manager. Local managers can are more likely to listen to your concerns and pass them along to the corporate office.

Urge them to tell corporate that Ellen DeGeneres is a poor choice for spokesperson and should be replaced with someone who more represents your family values (please be polite when you call).
You can find the phone number of your local store here, or in your local phone directory.
Sincerely,

Monica Cole, Director
OneMillionMoms.com

OMM Attacks JCPenny's - My Reply

One Million Moms has launched their attack on JCPenny's for choosing Ellen Degeneres as their new spokes woman. There attack supposes that JC Penny's mostly caters to "Traditional Families" and that these "Traditional Families" will be offended by them having a homosexual spokeswoman...  BUT, here are a few facts - First, people from all walks of life, including myself, love Penny's and shop there often. Secondly, a great many "Traditional Families" hold beliefs which include accepting homosexuality as completely normal. And third, the vast majority of customers don't care who the spokes person is or what their sexuality is.

HOWEVER, as with most of their "causes" One Million Mom's makes a point to target "issues" that no one else is bothering with. Penny's will get a few thousand calls and emails from members of the OMM group demanding that they fire Ellen simply because of her sexuality. And, since they aren't getting even a fraction of that amount of customers calling saying they are glad to see Ellen as the spokes woman, Penny's will back down. Not because Penny's is in any agrees with this group, but because good business dictates that they side with their customers. So when the only significant feedback on this issue that they get is against it, good business sense says "side with the majority" and find a new spokes woman.

Now, I'll be honest, I'm not an Ellen fan. I don't find her attractive or funny or even interesting. Often I wonder why she is famous when I'm not. But SHE is not the reason One Million Mom's is targeting Penny's, her sexuality is, and THAT is something I will stand up against. The more and more "victories" this group experiences the stronger they get and the more recruits they will find.

So, here's the deal, One Million Moms has asked that their members call Penny's and request that they replace Ellen as their spokes woman. I, for one, will be calling both their customer service center and their corporate headquarters to support their choice to hire Ellen. I hope that you will do the same. Phone calls are a pain in the butt to make, but I think when it means standing up against hatred, bigotry and intolerance - not to mention discrimination based on sexuality - I think a little time on hold is worth it!

Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).

One Million Moms Against J.C.Penny (Feb. 1, 2012)

Recently JC Penney announced that comedian Ellen Degeneres will be the company's new spokesperson. Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly. Unless JC Penney decides to be neutral in the culture war then their brand transformation will be unsuccessful.

Their marketing strategy is to help families shop and receive a good value for their money. Degeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there. The small percentage of customers they are attempting to satisfy will not offset their loss in sales.

JC Penney has made a poor decision and must correct their mistake fast to retain loyal customers and not turn away potential new, conservative shoppers with the company's new vision.

"Importantly, we share the same fundamental values as Ellen," said Michael Francis, president of J.C. Penney Company in a press statement. "At JC Penney, we couldn't think of a better partner to help us put the fun back into the retail experience. Moving forward, we'll be focused on being in sync with the rhythm of our customers' lives and operating in a 'Fair and Square' manner that is rooted in integrity, simplicity and respect. We're thrilled that she's joining our team to help convey the exciting transformation under way."

"They have an incredible vision for the future and are completely re-inventing themselves to become America's favorite store," said DeGeneres in a press statement.

By jumping on the pro-gay bandwagon, JC Penney is attempting to gain a new target market and in the process will lose customers with traditional values that have been faithful to them over all these years.

* UPDATE: In a previous campaign we emailed Disney Channel and requested that the film "Little Manhattan" no longer air on their channel or at the very least cut out the offensive scenes. It did not air for some time. During last night's episode on January 31, the curse word OMM was concerned about being in a children's movie on a kid's network has been edited! The 10-year-old Gabe originally said, "What the hell?!" and now the word "hell" has been edited. Instead of the obnoxious beep to bleep out the foul language, which would raise questions, it was just removed. 

TAKE ACTION
Make a personal phone call to JC Penney's customer service department. Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).
Ask JC Penney to replace Ellen Degeneres as their new spokesperson immediately and remain neutral in the culture war.