Letter from One Million Moms (Feb. 6, 2012)

Victory! Tremendous success on Skechers' Super Bowl Ad! Last year Skechers chose Kim Kardashian to star in their highly sexual ad where it appeared that she was sleeping with her trainer, or at the very least making out with him. She tells him that he is the best she ever had. Then she breaks up with him since she found something else to take his place. The ad was for their Shape-Ups toning shoes. Well, this year there was a dramatic improvement in their content after OMM contacted them. Skechers chose a pug to run in a dog race wearing tiny Skechers sneakers. Before crossing the finish line, the dog turns around and does the moonwalk to make its win. It was clean and cute and of course family-friendly - exactly what we asked of Skechers. This positive change has many groups claiming it was the #1 favorite ad of the night. Way to go Skechers and thanks for listening. Nice job moms! You are making a huge difference.

Update: Susan G. Komen for The Cure has had a disappointing change of heart concerning their decision on partnering with Planned Parenthood. OMM tries to thank organizations and companies when they make a huge decision such as breaking ties with Planned Parenthood. It was important that OMM weighed in with positive support, but unfortunately Komen's decision didn't stick. Komen has officially reversed their decision. After the backlash Komen received from pro-abortion activists for their original announcement, they have decided to continue funding Planned Parenthood after all. OMM is sick and greatly saddened that Komen gave in to pressure from the secular media. OMM knows we made the right choice by contacting Komen and have no regrets. It would be much harder to sleep at night if we had done nothing. So now we need to pray.

As Christians we don't give to organizations that promote the shedding of innocent blood. Proverbs 6:17 states that one of the seven things God hates are hands that shed innocent blood.

Many will make donations based on Komen's first decision so OMM wanted to warn our members that they did not hold true to their word (for very long). Some have asked for their donation back since they made it because of Komen's decision to cut off grants to Planned Parenthood. Komen doesn't have to give donations back since it is a gift with no strings attached, but they should since they were so wishy-washy on such an important announcement. It is not unheard of for an individual to request for their donation to be returned when a situation changes, especially concerning grant recipients, sponsor affiliates, and partnership status. Those individuals should tell Komen why they are asking for their donation back so they are able to give it to another cancer research organization instead.

JCP Status: JC Penney has not contacted OMM, but they made a statement to Yahoo! Shine stating, "JC Penney stands behind its partnership with Ellen DeGeneres." It is OMM's responsibility to inform our members so they are able to make educated decisions when shopping. OMM members say they rely on our updates. OMM has voiced our concern and JC Penney has made their decision so we will move on to other issues. OMM will not win every battle but will continue to stand up for what we believe is right.
Sincerely,

Monica Cole, Director
OneMillionMoms.com